The Renewal Project
Visual Identity | Social Media Graphics | Environmental Graphics
Allstate Insurance wanted to create a standalone brand to share its commitment to social impact.
The Challenge
A household name in insurance, the company was less recognized for its work in local communities. It had generated individual amplifications in engagement, but had not created the long-term sustainable impact it required to shift perceptions.
The Solution
Supported the launch of a multi-platform social campaign celebrating local stories of ingenuity moving America forward. Generated the brand identity along with social media graphics for a national campaign. Under a central theme of renewal, The Renewal Project reaches local and national audiences to resonate and reinforce Allstate’s commitment to positive impact.
