Atlantic 57 Rebrand
Identity | User Research | Brand Guidelines | Moodboards
Atlantic 57 is the consulting and creative division of The Atlantic, born of its transformation from print outlet to multimedia pioneer. We help organizations own their biggest ideas and adapt to the modern world. The company was evolving and required a rebrand to reflect the new vision.
The Outcome
To align with The Atlantic while still seeking creative independence; the brand required a reimagined visual identity of Atlantic 57.
Deliverables
Reborn a new name changing from Atlantic Media Strategies to Atlantic 57
Conducted a competitive analysis
Led workshop facilitation with key stakeholders
Generated a visual design system for presentations
Developed a new brand system
Brand guidelines, logo, typography,
template creation
Provided creative direction of print and digital assets
